The BEST His and Hers Financial Literacy Podcast for Millennials
Sept. 11, 2024

58: Revolutionizing Finance for Women with Sequin CEO, Vrinda Gupta

58: Revolutionizing Finance for Women with Sequin CEO, Vrinda Gupta

Imagine this: You help bring the popular Chase Sapphire Reserve credit card to market, and when you apply for it yourself, you’re rejected!  Tune in and learn from Vrinda Gupta, CEO and co-founder of Sequin, as she recounts her personal journey from financial rejection to launching a revolutionary banking platform tailored to women and minorities. Hear about the systemic flaws she uncovered and the emotional toll of financial setbacks, all of which fueled her mission to promote financial education and equity. Vrinda's firsthand experiences and valuable tips will illuminate the critical role of financial literacy in overcoming these obstacles. Join Jess and Brandon and get inspired by this enlightening conversation that encourages you to take control of your financial future, without sacrificing along the way.

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Notes from the show:

You can sign up for Sequin today completely fee-free at: http://www.sequincard.com/sugar-daddy-pod

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Chapters

00:00 - Women and Money

05:15 - Financial Navigation for Women

15:44 - Financial Education and Empowerment for Women

22:11 - Empowering Women Through Financial Innovation

31:33 - Community Building Through Financial Empowerment

44:59 - Sequin

51:41 - Investing for Financial Freedom

Transcript
WEBVTT

00:00:00.119 --> 00:00:08.009
When it finally launched, I was so excited to help to apply for the card that I helped create and I was denied.

00:00:08.009 --> 00:00:16.189
And you know that was a moment where, of course, you know, many of us have that experience of being rejected, unfortunately.

00:00:16.189 --> 00:00:20.231
But I think there are a few prevailing emotions that I had at the time.

00:00:20.231 --> 00:00:26.064
The first was OK, credit has felt like this very important test that no one taught me how to study for.

00:00:26.064 --> 00:00:36.610
And now, not only have I been rejected, I have no path forward, I don't understand what to do and also, had I known, I wouldn't have been in the situation in the first place.

00:00:36.610 --> 00:00:40.713
But how was I supposed to know the first?

00:00:40.713 --> 00:00:58.512
And the second was just looking around and realizing okay, this financial system there's something really intrinsically wrong with it.

00:00:58.972 --> 00:01:02.634
Hey babe, what are we talking about today?

00:01:03.594 --> 00:01:14.618
Today we are talking about women and money because we know this industry is just flooded with dudes, which is so annoying.

00:01:14.618 --> 00:01:23.667
But today we are talking to somebody who is totally changing the game, getting the dudes out of the picture because we've had enough.

00:01:23.667 --> 00:01:28.022
No offense, babe, getting the dudes out of the picture because we've had enough.

00:01:28.022 --> 00:01:28.362
No offense, babe.

00:01:28.362 --> 00:01:31.088
And we're going to be focusing on women in money today with Virenda Gupta.

00:01:31.088 --> 00:01:32.471
I'm so excited.

00:01:32.471 --> 00:01:34.944
Her story is absolutely incredible.

00:01:34.944 --> 00:01:37.914
We're going to get into her bio but high level notes.

00:01:37.914 --> 00:01:50.268
She helped create a very popular credit card and then went and applied for that credit card and was rejected, and that is what is kicking off our story today.

00:01:50.268 --> 00:01:52.347
Virenda, we are so excited to have you.

00:01:52.347 --> 00:01:55.087
Thank you for being on the Sugar Daddy podcast with us.

00:01:55.890 --> 00:01:58.867
Of course, I'm a huge fan and I'm super excited to be here as well.

00:01:59.349 --> 00:01:59.811
Yay.

00:01:59.811 --> 00:02:02.965
Well, let's make sure everybody knows exactly who we're talking to.

00:02:02.965 --> 00:02:07.334
We'll get into this bio and then, as you know, we're going to kick off with your first money memory.

00:02:07.334 --> 00:02:19.413
So Vrinda Gupta is the CEO and co-founder of Sequin, the first debit card and banking platform in US history, designed by and for women and minorities.

00:02:19.413 --> 00:02:31.912
She is a globally recognized credit expert who helped launch the popular Chase Sapphire Reserve credit card at Visa, but when she applied for that card she helped create, she was rejected.

00:02:31.912 --> 00:02:34.046
This inspired Farinda to act.

00:02:34.046 --> 00:02:45.313
She quit her job at Visa to found Sequin to recognize women's financial power and fight against the injustices that opposed it, including credit card debt and the pink tax.

00:02:45.313 --> 00:02:53.602
Money is power and this first-generation Indian immigrant is on a mission to design a world where women have more of both.

00:02:53.602 --> 00:02:55.407
Yes, just snaps.

00:02:55.407 --> 00:03:04.969
She has been featured by Forbes, ABC7 News and FinTech Magazine and has been named as one of the top 10 women to watch in fintech Girl.

00:03:04.969 --> 00:03:06.051
That is a bio.

00:03:06.051 --> 00:03:10.004
Yes, I'm so excited for this conversation.

00:03:10.004 --> 00:03:12.188
Thank you for being with us.

00:03:12.229 --> 00:03:14.193
Same here, of course.

00:03:14.193 --> 00:03:14.800
Thank you.

00:03:14.800 --> 00:03:15.965
So, verinda.

00:03:15.965 --> 00:03:46.320
We always kick off when we have a guest with the first money memory, because we really feel like your first money memory has an impact on how you perceive money, work with money, you know, process money, and so we'd love to hear your first money memory today this is great.

00:03:46.341 --> 00:03:59.121
So what I think about my first money memory, most of my life comes back to my mother, and you know, growing up as a first generation Indian immigrant, as we immigrated to the US, I was always looking to my parents for cues about life and this new place that we're living in.

00:03:59.121 --> 00:04:27.127
And my mother, I think like anyone that has an immigrant mother, or most mothers are extremely fierce and you know you do not want to get in their way and one of the memories I would have would you know, even being really young and hearing my mother on customer service calls and she has this thick Indian accent, but she was not to be messed with and I was just like you know what customer service rep please just concede to my mother, because you know that's going to be the outcome anyway.

00:04:27.127 --> 00:04:36.651
But the one time that I saw my mother feel small was when she would be talking to anyone related to finances.

00:04:36.651 --> 00:04:41.028
So she needed to call the bank for something and she would just be so timid.

00:04:41.028 --> 00:04:42.961
I was like this woman is not my mother.

00:04:43.000 --> 00:04:44.245
What did you do with my mother?

00:04:44.245 --> 00:04:59.442
And she would pass the phone to my dad to make you know those calls and ultimately make financial, big financial decisions for my family, and so I think early on, that's when I realized money is power and you're able to make financial decisions.

00:04:59.442 --> 00:05:14.416
And not that you know, my dad didn't respect my mom or anything like that, but she just didn't have a strong of a voice and so you know, ultimately, I think that's that really informed my attitudes about money and making sure that you were educated and understood how it all worked.

00:05:15.781 --> 00:05:17.874
So, hearing that, I have a question for you.

00:05:17.874 --> 00:05:29.497
Yeah, do you feel as though a part of it obviously part of it being your mother being a female, obviously part of it, obviously part of it being your mother being a female, obviously, but do you also think that a part of it was that she was probably working?

00:05:29.516 --> 00:05:39.788
with someone that was you know male born in america, you know, not used to speaking to people of different ethnicities, different races, and do you think the accent over the phone played a role in that?

00:05:39.788 --> 00:05:41.800
And the reason I asked that is that I would.

00:05:41.800 --> 00:05:55.689
I had a friend of mine that I've known since middle school, who I was helping her mom out because her financial advisor seemed to not really connect with her, and she's from Puerto Rico and her mom, speaks English, fine, completely understood.

00:05:55.759 --> 00:06:05.922
But maybe this guy just couldn't understand it or didn't take the time to talk to her, and she felt very same ideas, like a woman who is very strong in nature but felt very insecure in that scenario.

00:06:05.922 --> 00:06:07.365
So that's why I asked that question.

00:06:08.648 --> 00:06:09.891
Yeah, you know it's hard to say.

00:06:09.891 --> 00:06:15.011
It's my first memory, so I think I was young and didn't know what was going on on the other side.

00:06:15.011 --> 00:06:17.023
I mean, you know who knows, right?

00:06:17.023 --> 00:06:41.074
I think this is all so many different factors come together and you know, maybe on the other side there's a factor, maybe that was something, that she just didn't feel as confident and so she didn't know the right questions to ask or didn't feel like it was a safe space to ask, and I think anyone who has called their banking institution I am yet to hear that being a positive and happy experience in the best part of your day.

00:06:41.074 --> 00:06:45.769
So, yeah, it's hard to say, but I can definitely, yeah, I can definitely empathize with that.

00:06:46.591 --> 00:07:02.788
Yeah, and it wasn't even like I wasn't putting it, that the person on the other end was having some issues, more or less like they were not giving your mother the grace and respect to try to work through maybe some of the differences that you could, you know, maybe over the phone, or especially, like I've been assuming that English wasn't your mother's first language.

00:07:02.788 --> 00:07:07.757
So therefore, sometimes the translation doesn't quite do the same.

00:07:07.757 --> 00:07:14.101
So, like, for example, like when I was working with my friend whose mother is Puerto Rican, um, certain things that, like, I wanted to make sure that she understood.

00:07:14.101 --> 00:07:25.050
Obviously I don't speak Spanish, unfortunately, but I would be there in person with her and her daughter would translate it and make sure that everything is, you know, understood to the best of her knowledge yeah, yeah, absolutely, yeah, absolutely yeah.

00:07:25.091 --> 00:07:29.990
I mean, I've heard so many of those experiences and I'll have to ask my mother if she felt that way.

00:07:29.990 --> 00:07:34.408
But, um, you know, I think it just it's hard, right, there's so much misinformation.

00:07:34.408 --> 00:07:35.560
You don't know what you don't know.

00:07:35.560 --> 00:07:42.968
You're talking to this person of authority on the other side and it's very easy to feel like they know something you don't know.

00:07:42.968 --> 00:07:47.173
You might say the wrong thing and you know these fears are valid.

00:07:47.173 --> 00:07:49.615
I think is the main piece to share here.

00:07:49.615 --> 00:08:11.237
Right, I think from my mother's perspective, there was a lot of gotchas in the financial system, and she's not wrong, right, you know you make one mistake or you start getting, you know, into a cycle of credit card debt or whatever that thing is credit card debt or whatever that thing is and and it's extremely scary to be able to be on the other side of this, you know large institution that was really not designed for you.

00:08:11.237 --> 00:08:18.026
So, yeah, I mean, I think it's great that you're able to help your friend and, yeah, you know there's there's a lot of challenges here.

00:08:18.788 --> 00:08:22.925
Have you been listening to our podcast and wondering how am I really doing with my money?

00:08:22.925 --> 00:08:25.661
Am I doing the right things with my investments?

00:08:25.661 --> 00:08:28.346
Am I on track to reach my financial goals?

00:08:28.346 --> 00:08:30.130
What could I be doing better?

00:08:30.130 --> 00:08:45.365
If you answered yes to any of these questions, then it's time for you to reach out to Brandon to schedule your free yes, I said free 30-minute introduction conversation to see how his services could help make you the more confident moneymaker we know you could be.

00:08:45.365 --> 00:08:47.067
What are you waiting for?

00:08:47.067 --> 00:08:54.610
It's literally free and at the very least, you'll walk away feeling more empowered and confident about your financial future.

00:08:54.610 --> 00:08:56.240
Link is in our show notes.

00:08:56.240 --> 00:09:11.245
Go, schedule your call today, brenda, walk us through that moment and then you ending up at Visa building one of the most popular cards available to us today.

00:09:11.245 --> 00:09:13.493
I mean, we have a Chase Sapphire card.

00:09:13.493 --> 00:09:26.842
You know we love our points, we believe in our points, in points we trust right, so walk us through that experience, how you got there, you know, and then ultimately, of course, how that founded Sequin.

00:09:28.086 --> 00:09:29.909
Absolutely yeah, yeah, this is great.

00:09:29.909 --> 00:09:34.865
And yeah it is, it's a great product, so you helped build it.

00:09:34.865 --> 00:09:42.485
So, yes, I know I'm slightly biased, but no, no, it's yeah, it's great, okay, so, yeah.

00:09:42.485 --> 00:09:52.903
So growing up, realizing money is power, realizing that my mother not having that same confidence or know-how or understanding of the financial system meant that she had less of it.

00:09:52.903 --> 00:10:07.283
And both my mother and my father said it is so important for you to be financially independent, for you to understand how the financial system works in the US, especially for you to understand how the financial system works in the US especially.

00:10:07.283 --> 00:10:10.451
And so I said, okay, well, what better way than to literally be in the center of the financial world?

00:10:10.451 --> 00:10:19.023
And so my first job out of college was at Visa and I had this great opportunity to be building and launching popular credit cards.

00:10:19.023 --> 00:10:23.155
And you know it was incredible to understand.

00:10:23.155 --> 00:10:25.177
You know what the financial incentives are, the different parties.

00:10:25.177 --> 00:10:26.258
I found payments, what the financial incentives are, the different parties.

00:10:26.258 --> 00:10:39.268
I found payments in the financial world very interesting, because most of us will engage with a payment tool multiple times a day, but there's a lot that goes on behind the scenes and I found that all so interesting.

00:10:39.268 --> 00:10:43.049
And, of course, the financial system is one of the most important systems.

00:10:43.049 --> 00:10:47.609
It keeps economies running and I found it all really interesting.

00:10:47.609 --> 00:10:53.451
So I worked on a very popular product called the Chase Sapphire Reserve.

00:10:53.451 --> 00:11:00.609
I worked on the Visa side, so it was actually the platform powering the product, and we did so much research.

00:11:00.609 --> 00:11:14.849
It was really fascinating because up until then, the products I was working on I didn't find really that interesting for me in particular, but this was the first time where we were building a product that I was very excited to use.

00:11:14.849 --> 00:11:19.524
It was geared towards a young, urban, millennial population.

00:11:19.524 --> 00:11:23.188
It had airline lounge access, which was so cool.

00:11:23.188 --> 00:11:32.052
It was something that I never thought I would have access to at that age and so, yeah, it was really interesting building these products.

00:11:32.052 --> 00:11:47.144
We spent multiple years building them, flying out, doing customer interviews, researching, deciding, okay, what is that best package to build, and even everything down to what the card looked like and how much it should weigh and the sound it should make when it hits the table.

00:11:47.144 --> 00:11:50.831
There's so much that goes into these products.

00:11:50.831 --> 00:11:53.562
Yeah and yeah.

00:11:53.562 --> 00:11:55.586
So years and years working on this.

00:11:56.467 --> 00:12:04.408
When it finally launched, I was so excited to help to apply for the card that I helped create and I was denied.

00:12:04.408 --> 00:12:12.913
And you know that was a moment where, of course, you know, many of us have that experience of being rejected, unfortunately.

00:12:12.913 --> 00:12:16.970
But I think there were a few prevailing emotions that I had at the time.

00:12:16.970 --> 00:12:22.731
The first was okay, credit has felt like this very important test that no one taught me how to study for.

00:12:22.731 --> 00:12:27.947
And now, not only have I been rejected, I have no path forward.

00:12:27.947 --> 00:12:34.951
I don't understand what to do and also, had I known, I wouldn't have been in the situation in the first place, but how was I supposed to know?

00:12:34.951 --> 00:12:37.299
So I think that was the first.

00:12:37.701 --> 00:12:47.090
And the second was just looking around and realizing okay, this financial system, there's something really intrinsically wrong with it.

00:12:47.211 --> 00:12:58.831
If I am building these products and I'm being left out of them, what must be happening to so many other people, especially people like me, who are women, who are minorities in any way?

00:12:59.352 --> 00:13:10.075
And I just said, you know, if, if someone doesn't do something about this, then my daughter is going to be sitting in my seat, you know whenever, and she's going to be having this experience as well.

00:13:10.075 --> 00:13:24.202
And that was just something that, for the first time in my life, I felt like if someone needs to do something about this, and I don't know how many people have had my experience, but also have my experience to be able to do something about this.

00:13:24.202 --> 00:13:45.166
So I went on this journey, understood who the financial system was and was not designed for, actually learned that this year is the 50th year anniversary of women not needing a man to sign for us to open a bank account and a checking uh, to open a bank account and a credit card.

00:13:45.166 --> 00:13:49.131
And that was, you know, 50 years ago.

00:13:49.131 --> 00:13:50.474
It was just not that long ago.

00:13:50.474 --> 00:13:51.640
My mother was an adult.

00:13:51.640 --> 00:13:58.633
It really was like yesterday, I mean yesterday only because you weren't born.

00:13:59.014 --> 00:14:09.445
but I mean, I'm 41 years old, so that's nine years before I was born, which is not crazy no, it's not.

00:14:09.445 --> 00:14:13.331
Yeah, it's wild so I'm sorry, go ahead.

00:14:13.331 --> 00:14:15.315
Go ahead, I was going to ask so.

00:14:15.315 --> 00:14:19.489
Did you find out specifically what it was that caused you to get rejected?

00:14:20.171 --> 00:14:20.731
that's the question.

00:14:20.773 --> 00:14:41.528
I was okay, we're right here babe you know that, know, that was the hard part, right, I know now, but at the time, legally, what needs to happen is after you are rejected from a credit product, you receive a notice in the mail that says why you were rejected, but it's usually they give you five reasons.

00:14:41.528 --> 00:14:46.528
This could be one of five reasons, right, and it is one of those.

00:14:46.528 --> 00:14:55.101
But it's really not personalized, it's not actionable and you're like, great, every time you get rejected, right, that's a hard pull on your credit report and so your credit score gets worse.

00:14:55.101 --> 00:14:57.071
It's this chicken and egg kind of situation.

00:14:57.071 --> 00:15:07.283
So I think that's what was the biggest challenge at the time for me was again, okay, I was never taught how to do this, and now that I've been rejected, there's really no path forward.

00:15:07.283 --> 00:15:08.567
So what does this mean for me?

00:15:08.567 --> 00:15:11.605
Am I just left out of the financial system for the rest of my life?

00:15:11.764 --> 00:15:24.364
And and that was the feeling, and I think that's so relatable- I want to know, going back to your parents, because my mom is German and I have a lot of friends with immigrant moms as well, and so what you?

00:15:24.364 --> 00:15:33.592
Said at the beginning really resonates, Cause I think when you have an immigrant parent you just have a whole different experience in life because they are built different.

00:15:34.154 --> 00:15:35.178
It just is what it is.

00:15:35.220 --> 00:15:36.162
They are built different.

00:15:36.403 --> 00:15:36.884
Your mom is.

00:15:36.884 --> 00:15:41.035
I'm going to leave it at that.

00:15:41.496 --> 00:15:43.402
That's not what this podcast is about today, babe.

00:15:43.402 --> 00:15:50.354
Um, but you know, even coming here, my mom married my dad, who was from Florida.

00:15:50.354 --> 00:15:53.344
He's an American and it was just always.

00:15:53.344 --> 00:15:57.693
I always grew up like you only spend what you have, you save.

00:15:57.693 --> 00:16:00.428
We're not putting anything on credit cards.

00:16:00.428 --> 00:16:02.327
You know our cars were bought outright.

00:16:02.821 --> 00:16:05.659
The only debt that my parents had was a mortgage, you know.

00:16:05.659 --> 00:16:10.110
So I'm curious to know was that your experience as well?

00:16:10.110 --> 00:16:12.602
Or, you know, were your parents also like you?

00:16:12.602 --> 00:16:14.327
Pay for it in cash and that's it.

00:16:14.327 --> 00:16:17.264
Those are the only options we have, or what was your experience there?

00:16:18.369 --> 00:16:27.722
Yeah, I mean, I think living within our means was really important, I think culturally, as Indian immigrants, but also in my parents' situation.

00:16:27.722 --> 00:16:50.760
They moved to the US with very little money to their name and my parents are really well educated in India, but when they moved here, it's not like their degrees really transferred very well, and so I think, you know, especially early on growing up, it was this kind of paycheck to paycheck mentality, mentality where you don't know, you know when, when your next dollar is coming, and I think the idea of of debt was extremely scary.

00:16:50.760 --> 00:17:04.943
So, yeah, there's definitely this savers mindset and I think you know, even as my parents, you know, I, I just am so proud of what they've done with their lives and their careers and how they've set my brother and I up.

00:17:04.943 --> 00:17:10.334
It's, you know I, yes, being an immigrant is being built different for sure.

00:17:10.334 --> 00:17:33.103
But yeah, I think you know, even with that, there is so much of a lack of financial education on how do you actually set yourself up Well, how do you set your kids up Well, and so ultimately, what was happening to me was just, I wasn't building my credit history and when I went to apply for a credit card, even though I was making a decent income working at Visa.

00:17:33.463 --> 00:17:40.832
All of my credit history was attached to my parents and never was in my own name, and so that's ultimately what my situation was.

00:17:40.832 --> 00:17:42.758
But I do share that to.

00:17:42.758 --> 00:17:53.708
There's so many similar situation, right, it doesn't have to be just that specific one, it's just, you know, had I known, I wouldn't have used credit cards that way, had I known, I wouldn't have paid these banking fees.

00:17:53.708 --> 00:18:09.030
Had I known X, y, z, right, there's so much and and we see so many stats in my research kind of exposing the financial system that women and minorities are paying more in banking fees, more in credit card fees, more for credit, even though ultimately we're better to lend to.

00:18:09.030 --> 00:18:18.465
So there's just so, so much around that, and I look around and I'm like are all of these institutions built on the backs of women and minorities not knowing what to do?

00:18:18.465 --> 00:18:24.199
Yeah, that could be a logical deduction, so, yeah, I mean.

00:18:24.740 --> 00:18:33.172
I think also it needs to be said that the type of like money and how it functions from a financial standpoint in each country is different.

00:18:33.172 --> 00:18:35.241
A lot of people think that the way the U?

00:18:35.241 --> 00:18:38.718
S functions is how a lot of the other countries do, and it's actually very different.

00:18:38.718 --> 00:18:42.394
So you know, for your parents having grown up in India and then moving, to the.

00:18:42.394 --> 00:18:43.897
United States as adults, you know they.

00:18:43.917 --> 00:18:57.631
Obviously they were well-versed in how things work in India, which is completely different than how it works here so it's a whole learning curve in order for, you know, first generation kids to learn these things from their parents, because their parents are learning at the same time.

00:18:58.592 --> 00:18:59.012
For sure.

00:18:59.012 --> 00:19:01.136
There's so much privilege in that too, right?

00:19:01.136 --> 00:19:09.642
I think you know, as we talk about Sequin and I'll talk about, you know, a lack of financial education on the internet, on different platforms, right it's.

00:19:09.642 --> 00:19:12.356
You'll hear so much of, oh well, why would you even do that?

00:19:12.356 --> 00:19:13.701
I can't believe you got rejected.

00:19:13.701 --> 00:19:14.594
I can't believe this.

00:19:15.035 --> 00:19:23.478
And for me, I say I'm so grateful that you haven't had that experience, because that means that you had someone to share this to you.

00:19:23.478 --> 00:19:23.938
Right?

00:19:23.938 --> 00:19:31.359
There is this kind of generational privilege where you're able to say, okay, I know what to do, so I'll tell you what to do or I'll set you up well.

00:19:31.359 --> 00:19:40.037
And so, whether you are a minority or an immigrant or just someone whose parents didn't have access to financial education, the stuff isn't taught in schools, right?

00:19:40.037 --> 00:19:41.236
Where are you supposed to learn it?

00:19:41.236 --> 00:19:44.695
So I think that is really, really eye, eyeopening.

00:19:44.695 --> 00:19:48.022
If you know it, that's so amazing and that's such a position of privilege.

00:19:48.022 --> 00:19:55.613
And that's what I try to share is you know, keep on sharing those you know, share that with your loved ones, but realize that so many of us don't have that.

00:19:56.753 --> 00:19:58.036
I'm the way that I grew up.

00:19:58.036 --> 00:20:00.058
I'm definitely an outlier in the sense of.

00:20:00.058 --> 00:20:03.442
You know, I grew up my mother raised my brother and myself by herself.

00:20:03.442 --> 00:20:08.832
So statistically speaking, I'm the outlier because we were fortunate that we did have financial literacy.

00:20:08.832 --> 00:20:10.699
My mom did have a financial advisor.

00:20:10.699 --> 00:20:11.803
She was good with money.

00:20:11.903 --> 00:20:25.480
She did teach us a lot of stuff, but there was a lot of things that you know we weren't taught you know, and we're just building on that from like, from a knowledge standpoint, and we want to make sure that we build on top of what our parents have taught us and continue to teach us teach more to our kids.

00:20:26.482 --> 00:20:26.702
Yes.

00:20:26.903 --> 00:20:27.423
Amazing.

00:20:27.423 --> 00:20:27.924
I love that.

00:20:27.924 --> 00:20:40.240
When I first read your story I was thinking about I vividly remember my mom adding me as an authorized user to one of her American Express cards before I went off to college.

00:20:40.362 --> 00:20:48.020
Now now, looking back, right, the more you know in my head I'm like oh, she could have done that when I turned 13, instead of when I turned 18.

00:20:48.020 --> 00:21:00.923
Right, but the fact that she did that helped build my credit so that when it was time for me to, you know, graduate, move out, get my own place, that kind of thing I did have established credit history.

00:21:00.923 --> 00:21:10.290
So even something that small is impactful when you think about somebody's story that's similar to yours, where it's like hey I thought I was doing the right things.

00:21:10.351 --> 00:21:16.292
I was paying for things in cash, I wasn't living beyond my means, but somehow I still got bit in the butt for it.

00:21:16.393 --> 00:21:32.855
I mean my mom did the same thing and even though I had scholarship money for college but the amount that my mom had to pay or I was thankful that she did pay we actually took off student loans in my name and then she paid them off when I graduated and that was another credit boost.

00:21:34.612 --> 00:21:35.255
Yeah, for sure.

00:21:35.255 --> 00:21:37.154
Well, now, you are.

00:21:37.557 --> 00:21:46.452
Yeah, You're now educating women all over the country on these little things, these little nuances that most of us were not taught at home.

00:21:46.452 --> 00:22:02.241
So take us from you're fired up, you're feeling, you know, rejected from being rejected from the card that you helped build and you did years of research on and you know you really put your heart and soul into it, and then you're not seeing the benefit.

00:22:02.241 --> 00:22:06.071
Take us from that to I'm going to build my own card.

00:22:06.071 --> 00:22:09.599
I'm going to build what women and minorities need.

00:22:09.599 --> 00:22:10.782
Walk us through that process.

00:22:11.130 --> 00:22:16.942
Yeah, you know, after I got rejected, I had a few options right.

00:22:16.942 --> 00:22:18.203
The first one was okay.

00:22:18.203 --> 00:22:37.875
I think that was a moment where I was like there is a huge opportunity here to do something right, because, as I started looking and exposing the financial system and just seeing, you know who this is benefiting and who it's not, and, as I mentioned, women and minorities are paying more every step of the way because of misinformation.

00:22:37.875 --> 00:22:41.083
And you know, I said there's a huge opportunity here.

00:22:41.083 --> 00:22:45.409
My option is, I can you know, leave and do something on my own.

00:22:45.409 --> 00:22:51.482
I could, you know, accept the status quo and just kind of feel rejected, right, and keep going.

00:22:51.482 --> 00:23:02.781
And the third option, which is the one that I took, was I want to know everything there is about this financial system in order to build a product that is really going to solve a problem.

00:23:02.781 --> 00:23:09.641
And so I ended up sticking around Visa for a few more years, rising up the ranks and ultimately decided to get my MBA.

00:23:10.162 --> 00:23:16.943
And while I was in my MBA program, it just felt like the timing was so serendipitous, time's up was happening.

00:23:16.943 --> 00:23:21.256
Me too was happening, and that's when I realized women are.

00:23:21.256 --> 00:23:22.898
We have so much spending power.

00:23:22.898 --> 00:23:25.363
We control 85% of GDP.

00:23:25.363 --> 00:23:28.253
We're going to this in the US.

00:23:28.253 --> 00:23:29.017
We're going to this.

00:23:29.017 --> 00:23:35.199
You know, amazing places in society and you know, even today, in today's political environment, I'm really excited about.

00:23:35.199 --> 00:23:39.115
You know what's going on and it's it's so exciting.

00:23:39.375 --> 00:23:43.832
And, as I looked at, okay, where women are going and thinking the future is female, the present is female.

00:23:43.832 --> 00:23:45.207
And then I'm looking at the financial system and I looked at, okay, where women are going and thinking the future is female, the present is female.

00:23:45.207 --> 00:23:51.021
And then I'm looking at the financial system and I'm like, well, something isn't quite adding up.

00:23:51.021 --> 00:24:07.131
And yeah, you know, I just realized that if someone didn't do something about this, our years to gender equity just increase, just increase.

00:24:07.131 --> 00:24:16.134
And access to finances and access to financial know-how and access to products that can help you practice that know-how To me, that is the single best thing we can do in order to close gender financial gaps.

00:24:16.134 --> 00:24:26.454
And so I said, well, what is a better thing to do with my life than to really go after this opportunity and try to do something better and do something that hasn't been done before?

00:24:26.454 --> 00:24:36.383
And I spoke with hundreds I mean now, years later, like thousands of women, and just started with what are your problems with the financial world.

00:24:36.383 --> 00:24:38.115
Like what has happened to you?

00:24:38.115 --> 00:24:39.799
How long is that spreadsheet?

00:24:39.799 --> 00:24:42.915
Oh my gosh, you know what we have like.

00:24:42.915 --> 00:24:44.099
Yeah, it's.

00:24:44.099 --> 00:24:48.049
I've cried on those calls with our users.

00:24:48.049 --> 00:24:50.173
I've empathized, I've laughed.

00:24:50.173 --> 00:24:58.660
I mean it's been, you know, just so eye opening to see that we, as women and as minorities, are having different financial experiences.

00:24:58.779 --> 00:25:08.842
And whether it's, you know, being rejected from something, whether it's, you know, not feeling confident, not knowing that you can call the bank and say, hey, I got an overdraft fee, can you reverse that?

00:25:08.842 --> 00:25:12.117
And just not, you know, there's, there's so much around it.

00:25:12.117 --> 00:25:22.037
But even as I was looking at the credit cards that I was building at Visa, so many of them have rewards where men were more likely to spend versus where women were more likely to spend.

00:25:22.037 --> 00:25:36.711
So dining and travel right, those are like I know you both have Amexes and reserves and all those things, right, and that's so fun, and I obviously recommend those products that I help create to anyone who doesn't have credit card debt, right.

00:25:36.711 --> 00:25:44.865
But what I say is, if you have credit card debt, there are very few other financial priorities that you have outside of paying off that credit card debt.

00:25:44.865 --> 00:25:52.342
There are very few other financial priorities that you have outside of paying off that credit card debt, right, because if you invest on average, you're earning 7% to 8% in the stock market.

00:25:52.342 --> 00:26:00.190
Credit card interest rates are 24.78% as of yesterday, or something Insane, right?

00:26:00.190 --> 00:26:14.817
So we just say what I thought as I was talking to women was I said, okay, well, banks are making more off women and minorities in late fees, overdraft fees, just banking fees in general.

00:26:14.916 --> 00:26:18.913
So the gaps start, really, when you first get your, when you get your first checking account.

00:26:18.913 --> 00:26:28.057
So I said, okay, well, I want to start there with your first checking account, your first debit card, and I don't want to have fees on it, right?

00:26:28.057 --> 00:26:37.050
There are better ways to make money than to say, hey, you don't have money in your account, let me charge you again, right, how does that make any sense?

00:26:37.050 --> 00:26:47.396
So I think that was the first place was looking at what the experience was with checking accounts etc and saying, okay, it doesn't have to be like that.

00:26:47.396 --> 00:26:56.518
The second thing I looked at was just access to financial education and resources, and what I was seeing was they're great.

00:26:56.518 --> 00:27:04.234
I mean, we've partnered with so many amazing financial influencers, but the challenge is just knowing what to do and actually doing.

00:27:04.234 --> 00:27:12.182
It are two very different things and I feel like I can definitely empathize with that on, like, my personal health journey.

00:27:12.182 --> 00:27:53.269
Right, it's like I know, you know, maybe if I make this decision, this isn't the best thing, but it feels so good at the moment no-transcript.

00:27:53.509 --> 00:27:57.260
So that was the second piece, and then the third was rewards.

00:27:57.260 --> 00:28:09.083
So what we heard a lot of was, okay, I'm in credit card debt, I feel guilty anytime I invest in myself, and I said, okay, well, so many of these credit card rewards are on dining and travel.

00:28:09.083 --> 00:28:11.531
I love to dine and I also love to travel.

00:28:11.531 --> 00:28:12.875
Those are things I love to do.

00:28:12.875 --> 00:28:23.810
But there's so much more that we do as women right, we are, you know, our healthcare expenses are more we, you know, our personal grooming and maintenance expenses are more.

00:28:23.810 --> 00:28:26.114
On top of that, there's a pink tax.

00:28:26.114 --> 00:28:32.539
Right, these products are, you know, marked up just because of gender-based pricing discrimination.

00:28:32.579 --> 00:28:36.203
So I said, okay, what if we could just make rewards really simple?

00:28:36.203 --> 00:28:38.446
There don't need to be any complex point schemes.

00:28:38.446 --> 00:28:40.575
Those are fine, right?

00:28:40.575 --> 00:28:42.429
If they work for you, you don't have credit card debt, everything's great.

00:28:42.429 --> 00:28:44.736
But if you do, what are your options?

00:28:44.736 --> 00:28:44.876
Right?

00:28:44.876 --> 00:28:46.962
If they work for you, you don't have credit card debt, everything's great.

00:28:46.962 --> 00:28:47.865
But if you do what, are your options right?

00:28:47.865 --> 00:28:51.799
It's going back to your big bank debit card or, you know, adding to your credit card debt on one of these products.

00:28:51.799 --> 00:28:54.170
So I just said, let's make rewards super easy.

00:28:54.529 --> 00:29:01.057
So, on Sequin, we offer up to 6% cash back on self-care categories.

00:29:01.057 --> 00:29:04.221
So think drugstores, self-care categories.

00:29:04.221 --> 00:29:08.266
So think drugstores, think salons, think gyms, think beauty stores.

00:29:08.266 --> 00:29:16.056
And it's all in cashback, so it's super simple to redeem.

00:29:16.056 --> 00:29:16.598
So I put all that together.

00:29:16.598 --> 00:29:18.106
I talked to a bunch of women and I said would this solve your problem?

00:29:18.106 --> 00:29:19.412
And they're like, yeah, this is great.

00:29:19.412 --> 00:29:20.653
What does the card look like?

00:29:20.653 --> 00:29:32.699
So, going back to the Chase Sapphire Reserve, so, as we thought a lot about like the metal and what it looked like, I noticed that most of the cards in our wallets are black and blue and gray.

00:29:33.401 --> 00:29:38.431
Right, and I know the cards that exact and I heard that exact thing they said.

00:29:38.431 --> 00:29:40.038
The cards in my wallet are ugly.

00:29:40.289 --> 00:29:44.678
It was always that, and so we had a vote with our community.

00:29:44.678 --> 00:29:46.352
We said what color should the cards be?

00:29:46.352 --> 00:29:49.800
And they said, okay, we want a color that's going to look really good on any skin tone.

00:29:49.800 --> 00:30:00.872
So our cards are coral and definitely stand out amongst the black and blue, and you can also put a money mantra on it.

00:30:00.872 --> 00:30:02.192
Mine says give women credit.

00:30:02.192 --> 00:30:12.090
But we've had so many amazing ones like are you sure, before swiping, or lyrics from you know your favorite artist, so I love the money mantra.

00:30:12.813 --> 00:30:23.036
That's me too, yeah I think we should also explain what is the pink tax for individuals out there that are more specifically as men who aren't familiar with it.

00:30:23.036 --> 00:30:27.304
I understand what it is, but I would like to hear you know a really good explanation so they know.

00:30:28.369 --> 00:30:29.232
Yes, for sure.

00:30:29.232 --> 00:30:29.673
I'm glad.

00:30:29.673 --> 00:30:31.439
Thank you for asking, brandon, that's awesome.

00:30:31.439 --> 00:30:47.263
Um, so the pink tax is a well-documented phenomenon where women are paying more for everyday products and services 42% of the time, and that adds up, on average, yearly to over $2,000.

00:30:47.263 --> 00:30:52.695
And over a lifetime, it's like hundreds of thousands of dollars, especially if you think about, like, what you could do with that money.

00:30:52.695 --> 00:30:56.914
Right, you could invest it, you could pay off your credit card debt, you know, do something else.

00:30:56.914 --> 00:31:10.057
And the thing to call out about the pink tax is these are not just, it's not makeup, right, it's everyday personal grooming products, it's shampoo, it's body wash.

00:31:10.057 --> 00:31:16.056
And just because the same exact product is marketed to a woman, it is marked up.

00:31:16.056 --> 00:31:23.275
And so a lot of our essentials are marked up and also many times come with less product too.

00:31:23.275 --> 00:31:24.640
It just makes no sense.

00:31:24.640 --> 00:31:26.634
And that's on top of.

00:31:26.634 --> 00:31:30.954
You know there's so many other things the gender wage gap and you know so many other inequities.

00:31:30.954 --> 00:31:32.319
So this is just yet another.

00:31:33.770 --> 00:31:33.931
Yeah.

00:31:33.931 --> 00:31:41.433
So for you fellas out there, I'm bald, so I use a razor, and it would be the same razor that is marketed towards a man.

00:31:41.433 --> 00:31:42.857
Only difference is that it's pink.

00:31:42.857 --> 00:31:45.926
Same razor but it costs 42% more.

00:31:46.650 --> 00:31:50.421
Yeah, it might be a little cuter in your shower, but functionally it's the exact same.

00:31:50.421 --> 00:31:52.115
So I remember looking at yours.

00:31:52.349 --> 00:31:54.357
You were paying more than I was in the cartridges.

00:31:54.357 --> 00:31:58.717
I would get more cartridges, as you would say, and you would have less, but you're paying more for it.

00:31:58.737 --> 00:31:59.238
I'm paying more.

00:31:59.238 --> 00:32:00.490
I know it's all outrageous.

00:32:00.510 --> 00:32:06.740
You noticed that you saw the oh my gosh Well leave it to him the finance guy, right.

00:32:07.039 --> 00:32:10.565
So then it's like oh switch to the ugly black razor, because we're saving money.

00:32:16.029 --> 00:32:22.057
Well, the thing is, once I hear it, once I heard, like a couple of years ago, I'd heard the term and I was like just look, because like obviously I wasn't looking at women's razors before.

00:32:22.057 --> 00:32:24.280
So I was like why are you buying that one?

00:32:24.280 --> 00:32:26.363
Buy the men's one, it's doing the same thing.

00:32:27.865 --> 00:32:28.465
It's so true.

00:32:28.465 --> 00:32:31.900
Well, verinda, this is, I mean, an incredible story.

00:32:31.900 --> 00:32:34.179
You set out to solve a problem.

00:32:34.179 --> 00:32:36.096
You clearly did your due diligence.

00:32:36.096 --> 00:32:42.557
You talked to women all over to figure out what is the problem Like, where are these problems starting?

00:32:42.557 --> 00:32:50.085
But it's one thing to be like I want to solve a problem and I'm going to do some research and get it on paper and start documenting, right.

00:32:50.085 --> 00:32:57.305
But you actually have banking cards like credit cards, debit cards, an education platform.

00:32:57.305 --> 00:33:08.316
You went from planning on paper to no people can now sign up and get their money mantra on their debit and credit card through Sequin.

00:33:08.316 --> 00:33:09.911
So how did that happen?

00:33:09.911 --> 00:33:12.012
Because that's, I mean, that's major.

00:33:12.345 --> 00:33:22.733
You know, it has been a journey, and I think the the biggest thing that I think a lot about is, you know, looking back.

00:33:22.733 --> 00:33:24.498
Had I known how hard it was going to be?

00:33:24.498 --> 00:33:25.688
When I have done it?

00:33:25.688 --> 00:33:28.334
I don't know, right, but I do think.

00:33:28.334 --> 00:33:42.152
Jokes aside, you know, the thing that I've always done is be really close to our Sequin members and just continually hearing their stories that, okay, with Sequin I was able to pay off $40,000 of credit card debt.

00:33:42.152 --> 00:33:49.976
Or, with Sequin, I finally feel confident in my finances, I know what to do, I'm earning rewards, I feel like I'm not missing out, I feel like I'm not behind.

00:33:49.976 --> 00:33:54.419
Those sort of stories are just so incredible, right, those sort of stories are just so incredible.

00:33:54.419 --> 00:34:02.303
And on my hard days, I go to I call my mom, that feisty immigrant mother, and I'm like Mom, I don't know, this is really hard.

00:34:02.303 --> 00:34:17.668
And and you know she says, because of you, I feel so much more empowered and confident in my finances and I have a plan and I know what to do and I don't have to rely on dad, and and that that keeps me going.

00:34:17.668 --> 00:34:29.329
So, but yeah, you know it's challenging, right, when you're working at Visa, you have the scale of a behemoth behind you, right, and you're working with these large financial institutions like the Chases of the World and the Bank of Americas of the world.

00:34:29.329 --> 00:34:34.521
But when you're a startup and you're out there, you don't have that same leverage, and it's.

00:34:34.762 --> 00:34:51.387
We've actually spent the last multiple years getting this product live, and every single room I've been in looks exactly like the room you would expect that I'm in, right, and there's varying degrees of you know this is awesome.

00:34:51.387 --> 00:34:54.336
We're so happy to support and there's definitely been that.

00:34:54.336 --> 00:34:56.371
You know what is this right?

00:34:56.371 --> 00:34:57.697
Why are we even doing this?

00:34:57.697 --> 00:34:58.802
Why does this matter?

00:34:58.802 --> 00:35:00.688
Is this even a real opportunity?

00:35:00.688 --> 00:35:03.737
Are you the right person to do it?

00:35:03.737 --> 00:35:10.894
At which point I really have to hold myself back and say I built the product in your wallet a lot of them.

00:35:10.894 --> 00:35:12.438
So I'm definitely the right person.

00:35:12.438 --> 00:35:19.538
I'm not sure who else, and I wonder if you would ask me that question if I looked like who you would expect to be behind that product.

00:35:19.538 --> 00:35:28.451
So it's definitely been a lot of ups and downs and I'm so grateful to have something live and I'm so grateful to be talking about it here today.

00:35:28.451 --> 00:35:36.666
So it's, I think, just living in gratitude, but it has been really, really, really extremely challenging to get this off the ground.

00:35:37.608 --> 00:35:38.932
Like hearing you talk about it.

00:35:38.932 --> 00:35:54.751
One of the things that really sticks out to me is that it feels as though it's very much building a community, because I would say, from like my experience, as you know, working with individuals and families, a lot of people feel as though like they're the only ones experiencing their scenarios.

00:35:55.291 --> 00:36:06.686
When I have to let them know, like no, this is the common, this is common, this is not, you know you're not behind, you're not, you know, the only person you know experiencing this and I think you know from what I'm hearing.

00:36:06.686 --> 00:36:17.721
Like having a community where people can understand that like hey, we are together, we are experiencing similar things and there is a path to get to where you want to be, is the biggest thing that I was taken from that.

00:36:19.907 --> 00:36:23.128
I love that insight and I think that's one of the pieces.

00:36:23.128 --> 00:36:27.077
When I was rejected, I didn't know who to tell.

00:36:27.077 --> 00:36:31.016
I was embarrassed that this had happened to me.

00:36:31.016 --> 00:36:41.795
I look different from most of the members of my team at Visa and I just there's always a little bit of imposter syndrome there and I felt so exposed.

00:36:42.135 --> 00:36:56.472
And you know, I think that that experience is so relatable and we have these conversations in Sequin all the time where we'll actually do a Friday check-in together and we'll say okay, what is one thing you did to care for your finances and what's one thing you did for self-care?

00:36:56.472 --> 00:36:59.168
Right, because we'll give you the rewards on self-care, you can budget for that.

00:36:59.168 --> 00:37:08.806
And last week one of the prompts that we had was what was your worst experience with the credit world and what was the worst experience with the world of finances?

00:37:08.806 --> 00:37:17.478
And the chat's just popping off, because I think people are itching to have these conversations but you just don't know Is it just me?

00:37:17.478 --> 00:37:18.619
I'm embarrassed.

00:37:18.619 --> 00:37:27.972
It's that experience where your card gets declined randomly at the checkout and you're like, wait, I promise I have money, but you feel so exposed and embarrassed.

00:37:27.972 --> 00:37:29.896
So, yes, I totally agree.

00:37:29.896 --> 00:37:32.949
I think having those conversations and normalizing everything is so important.

00:37:33.469 --> 00:37:39.909
It's very funny you say that because, like I've had experiences where you know you go to run your credit card and you know you have plenty of money there.

00:37:39.909 --> 00:37:43.588
Like your, your credit card was paid off, it's fine and it doesn't run through.

00:37:43.588 --> 00:38:00.726
And if there's a lot of people behind you, I know, personally, as a black male, I feel a little different and embarrassed because, like I, like I know my money's there and I'm afraid of what other people are maybe thinking, as a stereotypical black male like you don't have any money and so I can definitely, you know, understand that.

00:38:01.487 --> 00:38:03.251
Yeah, for sure.

00:38:04.273 --> 00:38:05.215
Oh no go ahead.

00:38:06.516 --> 00:38:30.485
Oh, I was just going to say I think that translates really, that experience translates really well to if you make a mistake in the financial world, you don't want to share that because you are so smart and ambitious in every other aspect of your life and for some reason, this financial world has made us feel like, oh, as women, we're bad with money or, as you know, minority, we're bad with money, and then you, it creates this loop of not sharing those experiences.

00:38:30.485 --> 00:38:32.971
But not sharing means that you can't better.

00:38:32.971 --> 00:38:35.617
So yeah, I just wanted to relate with that.

00:38:35.617 --> 00:38:37.853
But yeah, go ahead, jess, if you're going to share something.

00:38:38.505 --> 00:38:51.351
No, I was just going to say you know, part of the reason we started the podcast to begin with is to normalize money conversations, the ups, the downs, the in between, because it really is about building community and learning from each other.

00:38:51.351 --> 00:38:57.869
But in that sense of community, you start to realize that you're not the outlier right, you're not the exception.

00:38:58.331 --> 00:39:17.347
You are the rule, because we've all been through our money problems, right, like I've openly shared that my graduation gift was my parents paying off my credit card that had $10,000 on it, because I was living way beyond my means in college and just swiping with the rest of everybody else.

00:39:17.347 --> 00:39:25.896
And you know, yeah, we're going to do bottle service and, yes, I definitely needed this a hundred dollar fine dining experience and it's like, girl, sit yourself down.

00:39:25.896 --> 00:39:41.536
No, you did not, but those are things that we all do in our own ways and you live and you learn and you don't know what you don't know, and you get better and you do better, and so talking about those things really is important.

00:39:41.536 --> 00:39:48.076
And especially, I think your story is so special because most of us have not built credit cards right.

00:39:48.175 --> 00:39:54.777
So the fact that you are building this product and when you said, like, oh, the color and the weight, and what does it feel like when you put it down on the table, I would have never even thought about that.

00:39:54.777 --> 00:39:57.753
Like, oh, the color and the weight, and what does it feel like when you put it down on the table, I would have never even thought about that.

00:39:57.753 --> 00:40:03.978
Like, yes, I like my Amex Platinum being metal, and I think it feels cool and it's not flimsy.

00:40:03.978 --> 00:40:08.813
But like I never processed that somebody actually thought about this.

00:40:08.813 --> 00:40:13.809
This, you know color and product and weight and texture and I mean it's wild.

00:40:14.146 --> 00:40:15.952
It's funny you say that because, like I felt the same way.

00:40:17.469 --> 00:40:23.574
Like I'm not an aesthetic guy when it comes to especially like a credit card, I could really almost couldn't care less.

00:40:23.574 --> 00:40:36.108
But I do remember in my younger years I worked retail and I do remember the first time having somebody come in and hold and they had a black card and I do remember when they handed it to me I wasn't paying attention to what it was.

00:40:36.108 --> 00:40:41.074
When they handed it to me I was like I had to look at it because I was like this doesn't feel like a normal card, and then I realized what it was.

00:40:41.074 --> 00:40:44.755
So it is interesting that, like a lot of thought does go into that.

00:40:45.445 --> 00:40:45.545
Yeah.

00:40:45.985 --> 00:40:52.175
These products are status symbols and it's it's kind of interesting to think about it that way.

00:40:52.175 --> 00:41:18.711
But as we think about our sequin cards, I'm really excited for, you know, they're out there in the world and just those conversations where you know, as you, receiving a black card, right, a centurion card I thought a lot about what I want it to feel like when someone uses their sequin card and I just want that to feel comforting and empowering and that you're supported and you're not going to be able to get into trouble with this product.

00:41:18.711 --> 00:41:27.628
And it's, you know, so exciting that there is kind of a counterbalance to that, because up until now that was really the only thing right, these premium cards.

00:41:27.628 --> 00:41:30.418
It's the only way you can have a certain type of status.

00:41:30.418 --> 00:41:40.300
But for me, I think, feeling financially confident, feeling financially powerful, like how do you beat that is something that is really interesting that we think about a lot.

00:41:40.885 --> 00:41:44.773
Yeah, that's a flex in itself, right, feeling good about your money.

00:41:44.773 --> 00:41:50.264
So, tell our audience what they can get from Sequence.

00:41:50.264 --> 00:41:51.449
Is it a debit card?

00:41:51.449 --> 00:41:52.413
Is it a credit card?

00:41:52.413 --> 00:41:53.146
What?

00:41:53.246 --> 00:41:54.170
are the offerings.

00:41:55.105 --> 00:41:56.367
Yeah, I love this question.

00:41:56.367 --> 00:42:00.074
So, first of all, sequin is entirely no fee.

00:42:00.074 --> 00:42:04.871
We don't make money by surprising you into hidden fees.

00:42:04.871 --> 00:42:07.958
That's one thing that's really, really important to us.

00:42:07.958 --> 00:42:09.869
So, yeah, so, totally fee free, so yeah.

00:42:09.889 --> 00:42:21.019
So when you sign up for Sequin, this is what's going to happen you are going to be opening a new checking account with Sequin, so you'll connect your existing checking account into Sequin.

00:42:21.019 --> 00:42:41.630
We'll make that first transfer really easy, and what's really neat is that, with Sequin, we'll offer you high interest on checking on a checking account, and so, especially if you are paying off credit card debt, you might not be investing, or you might not be growing your money in a certain way, or you might not want to have your money multiple places, because that makes money management harder.

00:42:41.630 --> 00:42:45.527
And so we said, okay, why do you need to move your money elsewhere?

00:42:45.527 --> 00:42:49.317
Just have your money grow in a high interest checking account.

00:42:49.317 --> 00:42:52.190
There's very few of those on the market.

00:42:52.190 --> 00:42:54.233
Yeah, it's not common.

00:42:54.233 --> 00:42:59.753
Yeah, schwab has one, but you have to have a brokerage in order to access it, and so you know chicken and egg, right?

00:42:59.753 --> 00:43:04.293
So, yeah, so you'll be opening up a high interest checking account with Sequin.

00:43:04.293 --> 00:43:13.851
We definitely recommend connecting your direct deposit to it and once you've funded your account, you'll be able to set your money mantra onto your Sequin debit card.

00:43:13.891 --> 00:43:15.996
So Sequin is a debit card.

00:43:15.996 --> 00:43:25.454
You're using your own money, so there's no credit check, there's no interest and there's also no overspending, because it's literally your own money on this product.

00:43:25.454 --> 00:43:28.746
So it's a debit card attached to a checking account.

00:43:28.746 --> 00:43:32.876
As soon as the fund's clear, you'll have a virtual card to use.

00:43:32.876 --> 00:43:43.007
We always recommend using the virtual card online just for security, in case the physical card gets lost, and we'll send you your physical card in the mail a few weeks later.

00:43:43.007 --> 00:43:51.670
Whenever you use this card to swipe or use the virtual card, you will get access to cash back on a debit card.

00:43:51.670 --> 00:43:55.657
So, again, most debit cards do not earn you any sort of rewards.

00:43:55.958 --> 00:44:11.818
This one earns you up to 6% cash back on self-care, and the way that we've identified the self-care categories is we basically say anytime you spend at a merchant, is it a drugstore, is it a gym, is it a salon?

00:44:11.818 --> 00:44:14.452
And we're always working on adding new categories.

00:44:14.452 --> 00:44:20.695
So there's a bunch of stores in there that if you swipe there, you will automatically get cash back.

00:44:20.695 --> 00:44:27.199
You get the 6% if you spend $500 anywhere on the cart, so not just on self-care.

00:44:27.199 --> 00:44:39.000
If you put your groceries, whatever else, on it, $500 a month will unlock 6% on those categories, and if you spend less than that, then we'll still give you some cash back.

00:44:39.000 --> 00:44:40.724
It just won't be at the 6% level.

00:44:40.724 --> 00:44:54.092
So to unlock it that's how we make money is every time you swipe this card, we get a little percentage of the fees that the merchant accrues, and so it's a win-win right.

00:44:54.092 --> 00:44:55.550
Every time you use the card, we get paid.

00:44:55.550 --> 00:44:58.112
So we definitely recommend that you use the card.

00:44:59.056 --> 00:45:04.911
And then the third piece that you'll get is access to a bunch of incredible tools within Sequin.

00:45:05.172 --> 00:45:11.311
The one that I love the most is our credit tool, so you'll plug all of your credit cards into Sequin.

00:45:11.331 --> 00:45:28.449
We make that super easy and then we'll show you your time to debt free, how much interest you're paying, your APR all of your details in one place, and you can set a bunch of different alerts within Sequin as well to let you know really critical information on your credit card debt payoff journey.

00:45:28.449 --> 00:45:39.411
We'll also help you budget for the self-care for any sort of self-care payments, and also also will help you budget for the credit card payments as well, and everything is all in one place.

00:45:39.411 --> 00:45:40.454
That's super easy.

00:45:40.454 --> 00:45:42.492
And the very, very last thing is a community.

00:45:42.492 --> 00:45:55.494
I know we talked about that, so we do a bunch of webinars, educational resources, and there's a community that you can stay accountable with and just share any information, which I think is very relevant to this conversation.

00:45:55.494 --> 00:46:06.967
We do have a membership tier, so if you're interested in earning even more interest on your checking account, you can pay for a monthly membership and you'll also get ATM reimbursement at that point.

00:46:06.967 --> 00:46:10.637
So if you're a cash person, you can get your cash out and not have to pay for that.

00:46:11.485 --> 00:46:13.528
You've really thought about everything and all of it's free.

00:46:13.548 --> 00:46:17.114
Yeah, I mean, you had me at a free 99, which is fantastic.

00:46:17.155 --> 00:46:19.920
But I mean everything you know being in one place.

00:46:19.920 --> 00:46:28.492
I know, for me, I hate going to all these different dashboards to access the tools that you are putting in one place.

00:46:28.492 --> 00:46:29.012
I mean having fee free.

00:46:29.012 --> 00:46:29.954
Anything is amazing.

00:46:29.954 --> 00:46:46.954
I mean, brandon and I, we spend over $1,100 a year on the credit cards that we carry, and so to have an option of a fantastic product that is not going to cost you and I know neither one of us have a high-yield checking account- Well, technically I do because I have a business checking.

00:46:47.034 --> 00:46:51.514
Well, okay, that's not for our family, so that's incredible.

00:46:51.514 --> 00:46:54.072
So definitely encourage everybody to check that out.

00:46:54.072 --> 00:46:56.931
I do have two questions before we wrap up.

00:46:56.931 --> 00:46:59.219
Verinda, yeah, why sequin?

00:46:59.219 --> 00:47:01.023
What does what does the word mean?

00:47:01.023 --> 00:47:04.954
Because when I think of sequin, I think of like fancy, flashy, sparkly, glittery.

00:47:04.954 --> 00:47:06.016
But what is it?

00:47:07.346 --> 00:47:19.639
I actually love this question Because on the forums online, people are like I can't believe it's a woman focused thing named sequin and I actually I can't believe it's a women-focused thing named Sequin and I actually love that because I think it's kind of spicy and then I get to share this anecdote.

00:47:21.588 --> 00:47:26.996
So the reason why we named this company Sequin was the history of sequins.

00:47:26.996 --> 00:47:42.057
So sequins it actually is from the Arabic term Sika, which means coin, and around the time of the Roman Empire they used these Venetian gold coins as currency.

00:47:42.057 --> 00:48:26.797
But after the fall of the Roman Empire, then obviously those currencies became devalued and people started wearing them as talismans or as decor around their bodies, and over time then that evolved into sequins, which are known, as you know, traditionally feminine clothing will have sequins on it, and so I love that duality of the history, the culture around just, you know, finances and currency, and then also now to today, what that represents, represents and just, femininity and being yourself and being bold and being, you know, bright and sparkly, I think is so, so exciting and it's very different from the black and blue, you know, patriarchal products we all have in our wallets.

00:48:27.505 --> 00:48:28.570
I absolutely love that.

00:48:28.844 --> 00:48:36.132
So obviously the platform is tailored towards women, but I'm assuming that men could obviously use it as well.

00:48:37.164 --> 00:48:37.967
Yes, absolutely.

00:48:37.967 --> 00:48:45.010
It's all genders welcome, and what we've seen is, when you build products designed for women, they work better for everyone.

00:48:45.010 --> 00:48:47.536
So we're not trying to exclude anyone here.

00:48:47.536 --> 00:48:51.498
This is basically the way that the traditional financial system has worked was.

00:48:51.498 --> 00:48:55.431
It was designed for men and everyone else kind of slated themselves into it.

00:48:55.431 --> 00:48:56.657
So we're flipping that over.

00:48:56.657 --> 00:49:02.315
We're designing this for women and we hope everyone else fits themselves into it but also has a better experience here.

00:49:02.375 --> 00:49:15.331
The reason I asked that question is because, with the way that traditional finance looks like they think about when they hear you know, build for women, or build for minorities, build for black people, they think that is exclusive and that's not the purpose of it being built.

00:49:16.293 --> 00:49:17.076
It is to help.

00:49:17.277 --> 00:49:19.389
Yes, exactly, and that's why I wanted to bring that up.

00:49:20.606 --> 00:49:21.831
I appreciate you asking that question.

00:49:22.144 --> 00:49:34.291
Brenda, obviously you've learned so much in this journey, right from being rejected to the card that you built, to building a platform for women and minorities by a woman minority.

00:49:34.291 --> 00:49:43.625
What do you want to leave our audience with today and it can be a few things, because I know you have a lot to say but just if they leave with anything today, what would it be?

00:49:43.844 --> 00:50:03.449
Main message I want to share is if you have had a bad experience with the financial world, it is not you, it is the system designed to not center you, and I think so many times, especially as women and as minorities, we might look within and say, oh, you know, maybe there's something I should have known.

00:50:03.449 --> 00:50:20.036
And I want to be here to demystify this and say this is confusing, and it can feel designed to be confusing as well, and so there are options, and just because you've made a mistake in the financial system or something has happened to you does not mean that that has to be your reality.

00:50:20.036 --> 00:50:21.728
There are so many options.

00:50:21.728 --> 00:50:24.635
Do your research, make sure you are informed.

00:50:24.635 --> 00:50:25.777
You know Google around.

00:50:25.777 --> 00:50:32.166
Talk to friends, but find that option that is best for you, and don't be afraid of the fine print either.

00:50:32.166 --> 00:50:33.590
Make sure you read that too.

00:50:34.534 --> 00:50:35.396
Absolutely love that.

00:50:35.396 --> 00:50:39.653
Where can our audience find you and get their first Sequin card?

00:50:40.735 --> 00:50:47.775
Yay, yeah, so you can head over to sequincardcom, and we actually have a specific link for our friends here.

00:50:47.775 --> 00:50:55.135
So it's sequincardcom slash sugar dash, daddy dash pod.

00:50:55.135 --> 00:50:57.840
So I'm sure we'll have that in the show notes.

00:50:57.840 --> 00:51:01.289
Yes, but yeah, sign up, try it out.

00:51:01.289 --> 00:51:03.514
It's free and it's awesome.

00:51:03.514 --> 00:51:05.077
So we'd love to see you all there.

00:51:05.605 --> 00:51:07.050
Yes, and what about social media?

00:51:07.050 --> 00:51:08.894
Where can people find you on socials?

00:51:10.025 --> 00:51:16.425
Yes, so Instagram, we're at sequin underscore card and TikTok, same thing at sequin underscore card.

00:51:16.425 --> 00:51:18.592
So feel free to follow any platform.

00:51:18.592 --> 00:51:20.416
It's going to be at sequin underscore card.

00:51:21.304 --> 00:51:21.786
Perfect.

00:51:21.786 --> 00:51:32.858
Thank you so much, Farinda, for this incredible conversation, for the work that you're doing to center women, center minorities, make it less intimidating, make it more fun and empowering.

00:51:32.858 --> 00:51:37.157
This is incredible work that you're doing and we're so glad to have had this conversation with you today.

00:51:38.405 --> 00:51:39.449
Thank you for having me.

00:51:39.449 --> 00:51:40.152
It was so much fun.

00:51:40.625 --> 00:51:41.106
Don't forget.

00:51:41.106 --> 00:51:45.505
Benjamin Franklin said an investment in knowledge pays the best interest.

00:51:45.505 --> 00:51:46.905
You just got paid.

00:51:46.905 --> 00:51:52.829
Until next time, learn how to make them pockets grow.

00:51:53.389 --> 00:51:55.331
Financial freedom's where we go.

00:51:55.871 --> 00:51:57.692
Smart investments money flow.

00:51:57.692 --> 00:52:00.233
Thanks for listening to today's episode.

00:52:00.233 --> 00:52:03.135
We are so glad to have you as part of our Sugar Daddy community.

00:52:03.135 --> 00:52:11.260
If you learned something today, please remember to subscribe, rate, review and share this episode with your friends, family and extended network.

00:52:11.260 --> 00:52:15.702
Don't forget to connect with us on social media at the sugar daddy podcast.

00:52:15.702 --> 00:52:26.835
You can also email us your questions you want us to answer for our past the sugar segments at the sugar daddy podcast at gmailcom or leave us a voicemail through our Instagram.

00:52:27.626 --> 00:52:29.911
Our content is intended to be used, and must be used, for informational purposes only.

00:52:29.911 --> 00:52:33.291
It is very important to do your own analysis before making any investment, based upon your own personal circumstances.

00:52:33.291 --> 00:52:43.085
No-transcript.

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