Aja evans

Aja Evans is a Licensed Mental Health Counselor, speaker, and author specializing in Financial Therapy. After experiencing her own financial awakening, she discovered the profound connection between money and mental health—one that too many people overlook. With 15 years of experience, Aja is dedicated to breaking the taboo around money and emotions, empowering people to have honest, transformative conversations about their finances.

Her debut book, Feel Good Finance, helps readers connect their life experiences to their financial habits, offering a deeper understanding of why they spend the way they do. In addition to her private practice, Aja serves as President of the Board of the Financial Therapy Association and writes Finance in Focus, a monthly newsletter for Square.

A sought-after expert in her field, Aja has been featured in The New York Times, Business Insider, NerdWallet, Time, and Teen Vogue. She is on a mission to help people live their best lives by becoming more attuned to their thoughts, emotions, and behaviors around money.

When she’s not working, you can find Aja chasing after her two young children as they embark on their latest food adventure.